Mr Brown and the Labour Party are campaigning for an unprecedented fourth term in office.
SPeaking to a meeting of the Party failthful*, and to rapture from the crowd, the PM said that the party would campaign the general election on a platform of 'A Future Fair For All'.
Mr Brown said, "this slogan is a symbol of what has drived and defined the Labour Party. A Future Fair For All - or, for ease, 'F All' - must be our battle cry.
"In 1997, though we did not articulate it, we were bringing the British Electorate 'F All'. In thirteen years we have consistently delivered 'F All'. Our policies are introduced with 'F All' in mind, and given 'F All' thought."
To a rising crescendo of applause from the assembled
The British PUblic acknowledged the Prime Minister's speech and said that they were perfectly aware that Labour and Gordon Brown offered F all.