Obviously, our Dear and Glorious Leaders, may they reign for a thousand years, have decided that we should eat only those foods they deem healthy, and exercise more to ensure we are sufficiently fit to remain in work for longer (reducing pension and disability payments).
Sadly it appears that they don't wish us to improve our mental facilities.
Take a look at the above screenshot taken from the advertisement.
The Apostrophe Protection Society has been informed.
$DEITY, how did we end up with such a bunch of morons in Government?