Reading this, and watching the video (shame on Ardman Animation for becoming Goonverment Shills), I'm minded of a couple of apposite passages in a certain book:
Winston and Syme pushed their trays beneath the grille. On to each was dumped swiftly the regulation lunch -- a metal pannikin of pinkish-grey stew, a hunk of bread, a cube of cheese, a mug of milkless Victory Coffee, and one saccharine tablet.
There you go - that's 'eating well'.
The telescreen was giving forth an ear-splitting whistle which continued on the same note for thirty seconds. It was nought seven fifteen, getting-up time for office workers. Winston wrenched his body out of bed -- naked, for a member of the Outer Party received only 3,000 clothing coupons annually, and a suit of pyjamas was 600 -- and seized a dingy singlet and a pair of shorts that were lying across a chair. The Physical Jerks would begin in three minutes.
And that's 'moving more'.
Once again, I think Mr Twit and his Nanny cohorts have been using Orwell's work as a template, and I think that they've missed out a phrase in the tagline of their campaign.