For those of a geeky persuasion, Twitter has become the app
du jour. It's useful, quick, great for communicating short messages and has been picked up by many of the great and the good, including
Stephen Fry,
Robert Llewellyn,
Iain Dale,
Guido Fawkes and even
John Cleese.
Of course, some of the great and less good use it too, including such luminaries as Tom Watson MP and the Spin Doctorate at
Downing Street. And it's about the latter that I would like to talk.
It's important to understand that Twitter works best not as a broadcast medium, but as a conversation tool. It seems that the worthies at No 10 wish to use it to broadcast the many and varied achievements of Mr Twit, but aren't anywhere near as good at the second part - responding to questions from the Proles. Especially important questions.
Publicity message, 1530:
DowningStreetPM has welcomed Nicolas Sarkozy and Jose Manuel Barroso to Number 10 for talks ahead of today's Global Europe conference on the economy. 21 minutes ago from webMy reply:
@DowningStreet: Please will you confirm, for the record, that UK entry to the Euro is NOT on today's agenda? 20 minutes ago from web in reply to DowningStreet
And so it continued. Me requesting a response every 30 minutes, getting nothing. I *know* they saw the stream, and the Direct Message with the same question. I know that they are official, releasing information on behalf of No. 10.
What's the point of using a communications medium if you only use it as a broadcast medium?
When you don't reply to a valid question, what we end up with is a refusal from the Downing Street Press Office to state, on the record, that UK entry to the Single European Currency was not discussed at today's meeting.
Still think we're not going to join? Or perhaps Downing Street would care to confirm, on the record, that UK Entry to the Euro was not discussed at the meeting?
1 comment:
*Sighs* I hope their followers all drop off bored and uninterested and then they sit there embarrassed and alone.
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